Reaction to Advertisements 10/7/2016

          Despite the fact that all the advertisements analysed this week promoted different things they all heavily used pathos. The use of pathos helps make the audience feel as if they need to spend their money. The ad for the prescription medicine used a rooster for humor. In addition it assumed that the audience lacked sleep and tried to relate to them through the narrator and shots of the lady looking tired. The ASPCA ads relied on the audience to be empathetic and generous by using shots of animals looking distressed. In general advertisements try to make audiences feel a certain emotion to make them want to spend their money.